ROI Calculator

Calculate Return on Investment for any project, campaign or business decision.

✓ Free to use ✓ Instant results ✓ Mobile friendly ✓ No sign-up needed

Investment Cost (£)

Revenue / Return (£)

Net Profit

ROI

Return Ratio

📈 Master ROI and investing

How ROI is Calculated

ROI = (Net Profit ÷ Cost of Investment) × 100. A positive ROI means you gained more than you spent.

What is a good ROI?+

It depends on the industry. Stock market average is ~7–10%. A marketing ROI of 5:1 ($5 return per $1 spent) is considered strong.

What is the difference between ROI and profit?+

Profit is the absolute gain. ROI expresses that gain as a percentage of the investment cost.